Flyers can be an effective marketing tool for businesses of all sizes. Here are some reasons why:

1. Cost-effective: Flyers are relatively inexpensive to produce and distribute compared to other marketing materials like brochures, posters, and billboards.

2. Versatility: Flyers can be used to promote a wide variety of products, services, events, and causes. They can also be distributed in various locations, such as on the streets, in mailboxes, or at events.

3. Tangibility: Unlike digital marketing materials, flyers are tangible and can be held in the hands of potential customers, making them more memorable and impactful.

4. Customizable: Flyers can be customized to fit the specific needs of a business. To entice potential customers, they can be designed with eye-catching graphics, bold text, and compelling calls to action.

5. Targeted marketing: Flyers can be distributed to a specific target audience, such as people living in a particular area or showing interest in a particular product or service.

The effects of flyers on marketing can include:

1. Increased brand awareness: Flyers can help to increase brand awareness by reaching a large number of potential customers in a short amount of time.

2. Increased sales: Flyers can drive sales by promoting special offers, discounts, or new products or services.

3. Increased foot traffic: Flyers can attract potential customers to a physical location, such as a store or event, by providing directions or showcasing the location.

4. Increased engagement: Flyers can encourage potential customers to take action by providing a clear call to action, such as visiting a website or contacting a business directly.